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An Empirical Investigation of the Factors Influencing the Brand Extension of Lifebuoy

Shoaib Imtiaz,Jafar Ali,Changsu Kim,Hyun-Sook Ahn

International Journal of Information Communication Technology and Digital Convergence :: Vol.1 pp.5-17

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A Study on the Omni-Channel

Soowook Lee

International Journal of Information Communication Technology and Digital Convergence :: Vol.1 pp.33-38

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