The purpose of this research is to explore whether social network sites (SNS) increases individual creativity by social network user characteristics through knowledge transfer antecedents. Date is collected through an online questionnaire from 220 SNS users and structural equation modeling is employed to analyze data. Results indicate that user characteristics including social interaction and social relationship positively were positively related to knowledge transfer antecedents namely, knowledge sharing and collective collaboration, however, social influence was positively related to only knowledge sharing. The study also introduces SNS user playfulness as a moderator between knowledge transfer antecedents and individual creativity. The study offer a new research model to explore the impact of SNS based knowledge transfer on SNS user outcome based on SNS user characteristics. The finding of study provide guidance to SNS practitioners on enhancing individual creativity.