Ubiquitous computing is changing daily life by providing the flexibility necessary to communicate with anyone, at any time, and from anywhere. Business with ubiquitous computing (U-Business) has emerged as a new business paradigm and become reality. U-business is simply defined as practical application of ubiquitous computing technologies to business arena. This paper introduces the notion of U-Business as new paradigm in business and examines the current status of U-business industry and the implementation strategies used by U-business firms using a survey method. In summary, we conclude that different U-business contexts have different perspectives on the outcomes of U-business implementation. The technological foundations of U-business are crucial to improving companies’ U-business performance and competitive challenges within the context of global U-business. However, new business opportunities, innovative work processes, and creative business teams are important objectives for implementing U-business in order to achieve competitive advantages.