An ecological marketing strategy is a new marketing concept for sustainable development. The goal of ecological marketing is to build an ecological system with potential enterprises, enable members in the ecosystem to make profits, and achieve a win-win situation. This paper uses a single case (MI) study approach to aligning the concepts and guidelines prescribed by the technology-organization-environment framework. The qualitative research method of content analysis will be applied to analyze secondary sources such as MI corporate sustainability reports, journal articles, case study materials, trade publication articles, etc. Most of these materials are available on the website. By conducting the analysis through technological, organizational, and environmental aspects, the result answers the question that why the ecological marketing strategy could promote MI’s successful transformation and upgrading. After a comprehensive analysis, the other modern enterprises can learn more about ecological marketing strategy and realize ecological marketing can be concluded. Moreover, both the result and the analytic framework of Ecological marketing can also be a reference for modern enterprises to obtain their interests and establish a symbiotic ecological marketing system.